TENNESSEE Titans: Always On ENgine
Lead a 40+ person internal creative agency (as well as external vendors) spanning Design, Photo, Social, Broadcast, Project Management, and three Video verticals (Brand, Social, Features).
Deliver 100s of assets weekly across owned and paid channels, while serving as the centralized hub for company departments, including Cause Marketing, Brand Partnerships, Fan Experience, Premium Memberships, Stadium Ops, Corp Comms, Football Ops, and Titans Ownership.
The Result
A highly optimized creative engine that delivers 1000s of assets for the company, driving every aspect of the business, including a 115% YoY increase in owned-channel engagement.
NEW Nissan Stadium: THIS IS HOME
Partner with construction and core enterprise units to creatively steer the multi-billion-dollar venue rollout ahead of its March 2027 opening.
We positioned the venue as a cultural sanctuary for Nashville, embodying southern hospitality, while drawing a cinematic parallel between stadium construction and team development.
Operating as the centralized agency, we handle experiential branding and identity marketing to position the venue as Nashville’s Biggest Stage.
The Result
A creative framework designed to shift sentiment and secure partnership monetization. Down-to-the detail creative executions that elevate the fan experience and accelerate season ticket sales.
Pluto TV: Global Brand REFRESH
Implemented a refresh of the identity and strategy for a premier free-ad-supported-television (FAST) channel. Maximize differentiation in a hyper-congested market and expand our viewership among the 18-34 demo.
First, we leaned into the core product truths of Pluto TV being completely Free and Easy.
We established an iconic "Plutonium Yellow" design system, a cohesive tone around the brand voice while deploying relatable 360° campaigns like the Couch Potatoes.
The Result
Unified creative standards across a catalog of 43,000+ titles, contributing to 89.6 million monthly active users (+ 5.4m YOY). Viewing hours among viewers aged 18–34 nearly doubled (+91% YOY).
HuluWEEN: Seasonal Tentpole
Nurtured a seasonal creative experiment from its inception, scaling it into Hulu’s most powerful annual tentpole and subscriber-loyalty driver.
Across its year-over-year evolution, I guided the 360° narrative ecosystem that embedded Hulu directly into the seasonal fabric of pop culture.
By treating Huluween as an independent, premium sub-brand rather than a standard marketing push, we established a definitive fall viewing destination.
The Result
A cultural mainstay that serves as Hulu's most lucrative annual engine for premium, high-dollar ad sales revenue and user retention, significantly reducing “churn”.
NBC Sports: Olympic Campaigns
Crafted premier, multi-platform broadcast and digital campaigns across unique Olympic cycles: Sochi 2014, Rio 2016, PyeongChang 2018, and Tokyo 2020/2021.
The challenge was finding a balance between the legacy spriit of a global, iconic brand with a modern, high-energy aesthetic.
Operating as a cross-functional creative lead, my team fused athlete-forward emotional narratives with visual spectacle to drive anticipation under tight production timelines.
The Result
A masterclass in cross-organizational collaboration, integrating global corporate sponsors and delivering maximum prime-time media value across a worldwide viewing audience.